About the Opinion World
Background of the company
Opinion World is owned by the American company Survey Sampling International who launched their research business back in 1977. Opinion World have hundreds of thousands of members all over the world. The group is free to join with participants simply requiring a valid email address and internet access to become members. Opinion World emails its members inviting them to complete surveys.
Opinion World has three different ways of rewarding its members. If they choose, members can donate to a nominated charity when they complete surveys. For each survey they complete, Opinion World will make a donation to the charity in question. The Opinion World website displays the running totals of each charity participating.
The company also runs quarterly prize draws with a £5,000 cash main prize. Members can enter the prize draw when they complete a special survey. The more surveys they complete the more entries into the draw they will receive.
Opinion World will reward its members with points which, once accumulated, can be exchanged for paper vouchers, e-vouchers or cash. Cash is paid through a verified Paypal account should a member request their reward this way. Opinion World's online shop displays a list of companies with whom the vouchers can be redeemed.
The surveys that Opinion World sends to its members vary in length but the company estimates that the vast majority of surveys take around 10 to 15 minutes to complete. Opinion World values the privacy of its members and ensures member details are never passed on to any third party.