Review of IPSOS Market Research
History of IPSOS
IPSOS has been performing market and social research for over thirty five years, and it is one of the largest research companies in the world. IPSOS carries out research on products and issues for over five thousand clients. They operate in over eighty countries worldwide and their members complete over six million surveys per year. In the UK, the company is known as IPSOS MORI, as it was created by the merger of two market research companies to become the second largest market research organisation in the UK. IPSOS offers payments in the form of points to panellists who complete their surveys. To become a panellist for IPSOS, you must complete a short registration form on their website.
Join to earn rewards
For every survey, you complete with IPSOS, they will credit your account with a number of points, even if you are screened out of a survey after the initial questions. The number of points varies between ten and two hundred and fifty, depending on the length of the survey. Surveys are usually completed online, although you can choose to take part in text message surveys too. Once you have earned a certain number of points they can be exchanged for vouchers John Lewis, Amazon, Top Shop, or Interflora. If you prefer, you can exchange your points for a donation to charity, or even for Facebook credits. Loyal panellists are rewarded by IPSOS, so if you regularly complete surveys you can earn bonus points, and their most consistent panellists are entered into the VIP program which offers further rewards.