About GFK National Opinion Polls
What is GFK?
GFK NOP, or GFK National Opinion Polls, is a market research company based in London. The company was founded in 2005 when two companies, NOP World and German company, GFK merged. GFK NOP runs different panels which aim to create an understanding of consumer behaviour. The company also employs mystery shoppers to help assess the level of customer service and product knowledge within the food and retail industries.
The Media Appreciation Survey
GFK NOP runs an on-going media appreciation survey which asks panellists to record which television or radio programmes they watch on a daily basis. The surveys take only minutes to complete and the results are used to monitor the success of individual programmes and provide feedback to the programme makers.
The panel currently has 5,000 participants and each time one of them completes a survey, they receive a ticket for an entry into a monthly prize draw. Panellists must receive 10 tickets from the TV survey, or 5 tickets from the radio survey, to be entered to the draw. Subsequent tickets gain an additional entry to the monthly draw.
Prizes come in the form of vouchers for a wide choice of online and in-store retailers, with values ranging from £2 to £1,000. Successful panellists are emailed with a voucher code which can then be redeemed via the GFK website.
From time to time GFK NOP also run a 7 day media survey where panellists are guaranteed a £5 High Street voucher if they complete the survey every day for a week.